Week 1 - 1.3.2 Vice

  1. What is disruptive innovation? 

  2. Should we think of digital media as disruptive, or an opportunity, or both? Why?

  3. In your opinion, which key trend or change will make the most difference to the work of communication strategists?

1 - Disruptive innovation is understood by me to be new methods, tools and/or practices that disturb or displace orthodoxies and the established institutions that defend them.

2 - Digital media is both. It has clearly challenged orthodoxy in all aspects of life, but new methods, tools and practices by definition are new - therefore they represent opportunities.

3 - Pervasive, irreconcilable complexity in the context of constant change are now the ambient condition. Everything is unfolding under these terms, so the challenge will be to procure a method of operation that accommodates constant change.

Marcus Baumgart