At around 30:45 there is a graphic of the competencies that Breckenrige proposes as being central for the modern day communicator. Where do you see yourself fitting into this model?
What practical tip/s will you take forward in your work as a communication strategist?
What are you initial thoughts about content and storytelling in communication?

1 - I find myself fitting most comfortably into Global Comms Collaborator, Relationship Agent, but most of all Creative Content Operator. That’s me already, more or less. Moving forward is a different proposition: I want to build Tech Specialist (with AR in particular), PR Policy maker, and Reputation Task Force Member. Analytics engineer seems mandatory.

2 - The key message seems to be that you need to invest in all of the above to move forward. Collaboration and being in the middle of these competencies is essential, and the practice of siloing and staying safe within boundaries is not well suited to the times. I know from my day job that this reality is a threat to the Capital P Professions, but I see it as an opportunity.

3 - I liked hearing Deirdre saying, in the follow-up questions, that the creative content thing is going to grow. She was right about that 8 years ago. Noting this was a comment made in 2014, pre-pandemic by a long shot, the explosion in home-grown and participant generated content has been a significant change sine this conference was staged. The pandemic forced people to get creative with limited tools, and the profusion of new content has been a real pandemic thing.

Week 1: 1.3.3